Britam is a leading financial services organization with global presence. Our vision is “To be Your most trusted financial services partner”. We seek to offer superior insurance and asset management services to individuals, business corporations and non-governmental organizations.
As part of our growth strategy and to strengthen the team to achieve our ambitious performance objectives, we are seeking to fill the following positions with individuals who are proactive, self
driven and who can apply their knowledge, diligence, and experience to contribute to the achievement of our mission which is to delight our customers with outstanding financial services.
Senior Associate - Market Research
Ref: BAG/MC/8
Reporting to the Director, Marketing and Corporate Affairs, the Jobholder will be charged with the responsibility of collecting and analyzing market information, sales data and general market trends which will assist the management to come up with appropriate and effective marketing strategies for the company.
Key Responsibilities
Collect, analyze data and prepare reports on customer demographics, preferences, needs and buying habits
Identify potential markets and factors affecting the performance of the products
Measure and assess customer and employee satisfaction
Forecast, track sales, marketing trends, analyzing collected data and make recommendations for implementation
Seek and provide information to help determine positioning in the market place
Conduct research on consumer opinions and market strategies and measure the effectiveness of marketing, advertising, PR, communication programmes and strategies
Provide management with information and proposals concerning the promotion, distribution, design, and prices of products
Gather data on competitors and monitor statistics and trends in the industry.
Qualifications, Knowledge, Experience
Business related degree with specialization in Marketing
At least 4 years of relevant working experience
Analytical and innovative mind and market research skills
Strong interpersonal and communication (both written and verbal) skills
Computer Literacy in Ms Office Suite of packages.
If your career aspirations match this exciting opportunity, please submit your detailed curriculum vitae and covering letter explaining how you would meet the demands of this challenging position giving full names, contacts and e-mail address of 3 referees to hr@britam.co.ke.
Hard copies will not be accepted
Applications should be received not later than 9th November 2012.
Only shortlisted candidates will be contacted.
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