COFEK Set To Sue Vaseline Over Sheila Mwanyigha's Nakéd Billboard

The Consumer Federation of Kenya, COFEK, has pledged to take action, following complaints over a billboard by Vaseline that featurs Sheila Mwanyigha. The billboard has been termed as offensive since the TV host posed completely nudé. Following a complaint by a concerned Kenyan, COFEK has promised to give a response in two weeks time. The statement categorically states court action and call for consumer boycott as some of the options they are exploring. Here was the complaint, and the subsequent response from 

COFEK. DECEPTIVE ADVERTISING: Consumer protest of Sheila Mwanyigha's Vaseline ad persist. #ConsumerBoycott ?? "At the outset, let me take this opportunity to commend you for the great work that you are doing for the consumers of this country. The purpose of my email is to inquire on whether you are in a position to intervene on behalf of consumers, in light of certain offensive Vaseline billboard advertisements. I am inclined to believe that I am not the only consumer who finds the said billboards to be obscene. Alternatively, I would be grateful if you could be kind enough and refer me to the relevant authorities. Thank you. Kind regards, Mbarak." 

 Cofek Response - We are still consulting relevant agencies. Please give us two weeks to come up with a response on options including calling for a consumer boycott, court case, among other measures if the offensive ad is not pulled down. 

- Nairobiwire.com

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