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Keroche Breweries CEO, Tabitha Karanja's daughter Anerlisa Muigai shuns Beer Business for Water

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Keroche Breweries CEO, Tabitha Karanja's daughter Anerlisa Muigai is seeking to make her own business mark.
About four months ago, Anerlisa started her own company, a bottled drinking water company.

Her brand is called 'Executive Still Water', under the company 'NERO'. She's the founder and Chief Executive Officer.
Looking at some sample bottles, you get why the brand name 'executive' fits perfectly.













Her target market is mostly the well-to-do, and already it's in stock in most exclusive eateries, as well as leading supermarkets.
The packaging is proving to be a favourite with consumers, as explained by her good market numbers barely 4 months in business.









Anerlisa is determined to make Nero a household name, and plans to introduce another product by the end of the year.

To her love life, Anerlisa told Press Play that she's seeing someone but not who you think; she already broke up with Ian Mugoya... like 3 years ago.
Stephen Kung'u has been the lucky man for the past 2 years.
They currently live together and have mostly kept out of the spotlight.

Additional reporting by PressPlay.co.ke










+ comments + 1 comments

Anonymous
5 September 2013 at 19:06

Well done!

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