He is as famous for his brazen publicity stunts as he is for his multi-million pound business empire.
But yesterday, Virgin Atlantic President Richard Branson performed what may have been his most tawdry exploit yet, as he promoted his company’s expansion into Scotland.
Stepping off the first Virgin plane at Edinburgh airport from Heathrow, the billionaire businessman lifted up his kilt to the watching crowd to reveal pants bearing the slogan ‘stiff competition.
Breezy: Sir Richard Branson lifted up his Harris Tweed Kilt in Edinburgh today to promote his new Virgin Atlantic Little Red flights
Self-promotion: Branson flashed his suggestive underwear to a crowd of onlookers including Scotland's Deputy First Minister Nicola Sturgeon
The crude tongue-in-cheek phrase alluded to Mr Branson’s newly launched domestic service, Little Red, which will now offer Virgin flights between Edinburgh and Aberdeen, and London, in direct competition with British Airways.
Never one to shy away from the limelight, Mr Branson – who had a Scottish grandmother and is married to a Glaswegian – stood on an elevated platform on the windy runway and said it was ‘great to be in Edinburgh’ before he exposed his underwear to a crowd which included Deputy First Minister Nicola Sturgeon.
Speaking after the stunt, Mr Branson said he was ‘enjoying wearing a kilt’
But yesterday, Virgin Atlantic President Richard Branson performed what may have been his most tawdry exploit yet, as he promoted his company’s expansion into Scotland.
Stepping off the first Virgin plane at Edinburgh airport from Heathrow, the billionaire businessman lifted up his kilt to the watching crowd to reveal pants bearing the slogan ‘stiff competition.
Breezy: Sir Richard Branson lifted up his Harris Tweed Kilt in Edinburgh today to promote his new Virgin Atlantic Little Red flights
Self-promotion: Branson flashed his suggestive underwear to a crowd of onlookers including Scotland's Deputy First Minister Nicola Sturgeon
The crude tongue-in-cheek phrase alluded to Mr Branson’s newly launched domestic service, Little Red, which will now offer Virgin flights between Edinburgh and Aberdeen, and London, in direct competition with British Airways.
Never one to shy away from the limelight, Mr Branson – who had a Scottish grandmother and is married to a Glaswegian – stood on an elevated platform on the windy runway and said it was ‘great to be in Edinburgh’ before he exposed his underwear to a crowd which included Deputy First Minister Nicola Sturgeon.
Speaking after the stunt, Mr Branson said he was ‘enjoying wearing a kilt’
Source: Mail Online
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